To determine the Fortune Best Workplaces in Texas List, Great Place To Work surveyed nearly 95,000 employees at eligible companies. Via the Trust Index Survey, employees shared honest feedback about their experience by responding to 60 statements about the employee experience and answering two open-ended questions.   

“Each time we receive workplace recognition, I have a renewed sense of appreciation for our people who relentlessly put results first,” said Nutrabolt Chief People Officer Brittany Cullison. “So far in 2024, I’m most proud of the way our people have leveled up Nutrabolt’s one-team spirit, by working cross-functionally in innovative ways to provide our consumers with highly-effective products and authentic connections to our brands.” 

The Best Workplaces in Texas list is highly competitive. Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, race, gender, sexual orientation, work status, or other demographic identifier.  

To be eligible for the list, companies must be Great Place To Work Certified, have at least 10 U.S. employees, and be headquartered in Texas.  

“Congratulations to the Best Workplaces in Texas,” said Michael C. Bush, CEO of Great Place To Work®. “These companies are determined to create the best work environment for their people, and in return, they are seeing stronger performance, faster innovation, and healthier growth.” 

In 2022 and 2023, Nutrabolt was named a Fortune Best Workplace in Texas, and has earned Great Place to Work Certification for the last four consecutive years. 

“Nutrabolt and its leaders have come together to fortify programs that best serve our talented workforce in the last year with the launch of flexible lifestyle spending accounts, a fresh approach to incentive compensation, and more,” Cullison said. “I look forward to our best year yet with the upcoming grand opening of our new Austin, Texas-based campus.” 

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About Nutrabolt 
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).    

Since our founding 20 years ago, our goal has been to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.   

Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit nutrabolt.com.  

MEDIA CONTACT  
Emily Clark   
Nutrabolt   
(806) 674-0110 | eclark@nutrabolt.com 

About the Fortune Best Workplaces in Texas 
Great Place To Work selected the 2024 Fortune Best Workplaces in Texas List by surveying companies that together employ more than 8.2 million people in the U.S., with over 1.3 million survey responses received. Of those, nearly 95,000 responses were received from employees at companies who were eligible for the 2024 Fortune Best Workplaces in Texas List, and these rankings are based on their feedback. To be eligible, companies must be Great Place To Work Certified, have at least 10 U.S. employees, and be headquartered in Texas. Read the full methodology. 

To get on this list next year, start here. 

About Great Place to Work 
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and For All Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces List.  

Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit greatplacetowork.com and sign up for the newsletter to learn more. 

About Fortune 
Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks, and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative, and Most Powerful Women. For more information, visit fortune.com. 

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The prestigious award is based entirely on what current teammates say about their experience working at Nutrabolt. Based on this year’s survey results, 96% of Nutrabolt teammates agree that when you join the company, you’re made to feel welcome.

“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” said Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work.

She emphasized that Certification is the sole official recognition earned by real-time feedback from employees regarding their company culture. “By successfully earning this recognition, it is evident that Nutrabolt stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation.

“Each year we celebrate our Great Place to Work certification, I have a renewed sense of appreciation for our people who relentlessly put results first,” said Nutrabolt Chief People Officer Brittany Cullison. “So far in 2024, I’m most proud of the way our people have leveled up Nutrabolt’s one-team spirit, by working cross-functionally in innovative ways to provide consumers with highly-effective products, and authentic connections to our brands.”

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, are twice as likely to be paid fairly, earn a fair share of the company’s profits, and have a fair chance at promotion.

Based on this year’s survey results, 85% of teammates said it’s a great place to work – 28 points higher than the average U.S. company. 91% say they’re proud to tell others where they work, and 94% feel good about the ways Nutrabolt contributes to the community.

If you’re ready to energize your career at a company that is focused on maximizing potential for all, visit Nutrabolt.com/careers.

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ABOUT NUTRABOLT
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding more than 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.

ABOUT GREAT PLACE TO WORK CERTIFICATION
Great Place To Work® Certification is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified

ABOUT GREAT PLACE TO WORK®
As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces List.

Learn more at greatplacetowork.com and follow Great Place To Work on LinkedIn, Twitter, Facebook and Instagram.

The post Nutrabolt earns 2024 Great Place To Work Certification™ appeared first on Nutrabolt.

“As our business continues to evolve, grow and accelerate – so does our team and our talent,” says Robert. “Jason’s energy is a great match for our talented Brand Marketing team, and his experience with both high-growth products and household names makes him a particularly exciting addition to our team’s leadership.”

With an extensive background in growth-focused marketing strategy, Lin joins the company from America’s No. 1 collagen brand: Vital Proteins. As Chief Digital Officer for Vital Proteins, Lin achieved 5X growth in ecommerce in two years.

Previously, he was VP, Growth & Analytics at Unison, the leading provider of home ownership co-investments. Overall, he brings more than 15 years’ experience with blue-chip companies like Walmart.com and eBay, along with fast-paced startup experience from Upwork and Anker. An innovator, Lin also co-founded an app-based cab-share service called Hitchsters, named one of TIME Magazine’s “Best 50 Websites of 2007.” 

“I am beyond thrilled to be joining such an inspiring brand with a mission to ‘maximize human potential,’ and I’m eager to contribute to Nutrabolt’s explosive growth,” Jason said. “I’m excited about working with an exceptional team, and look forward to what we’ll accomplish together.”

With this announcement, Nutrabolt fortifies its commitment to welcome and develop top leadership talent to help drive toward the company’s vision to become the industry-leading active health and wellness company with a carefully curated portfolio of brands that profoundly embolden its mission to maximize human potential.

For more information, please contact Emily Clark at eclark@nutrabolt.com or visit Nutrabolt.com.

###

ABOUT NUTRABOLT 
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002). 

Since its founding more than 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. 

Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com. 

MEDIA CONTACT
Emily Clark, Nutrabolt  
eclark@nutrabolt.com

The post Nutrabolt welcomes Jason Lin to its Brand Marketing leadership team as Chief Growth Officer appeared first on Nutrabolt.

Louisa Lawless, Jason Cantelli, and Jack Harnedy join the Commercial Leadership Team led by Kyle Thomas, who was named the company’s Global Chief Commercial Officer in January.

“Adding this level of expertise to our industry-leading organization is one more way we are driving momentum for Nutrabolt’s best-in-class beverage and active-nutrition lines of business,” Thomas said. “We will continue to invest in our portfolio, people, and go-to-market rigor as we deliver on our commitment to make products that maximize human potential, accessible to all. We set out to make beverage history, and we have. But we are just getting started.”

Louisa Lawless joins Nutrabolt as Executive Vice President, Commercial Marketing & Sales, with responsibility for the organization’s marketing, strategy, and national sales functions across all revenue segments. Lawless comes to Nutrabolt from Stratus Group, where she served as Chief Strategy Officer for the wellness beverage incubator. She’s also held leadership positions for high-growth brands including Red Bull North America and Core Water. As Chief Strategy Officer for Core Nutrition, Lawless was instrumental in guiding the multi-million-dollar sale of Core Nutrition to Keurig Dr Pepper. Previously, Lawless served as general manager for Red Bull North America.

Jason Cantelli joins Nutrabolt as Executive Vice President, Commercial Operations & Execution, overseeing food service, specialty retail, and beverage distribution. Cantelli spent seven years at Boston Beer Company in distribution management and key accounts, and previously served Red Bull for 15 years in leadership roles for key accounts, distribution, and marketing. While at Red Bull, he established and led teams and functions including ecommerce, specialty retail business development, and the U.S. military business.

Jack Harnedy joins Nutrabolt as Vice President, Revenue Growth Management, with responsibility for pricing and promotion scheduling, along with analysis of new brands and innovation. In his prior position with Hostess Brands, Harnedy established the RGM function and achieved significant revenue growth through efficient and engaging promotions, trade programs, and data democratization. Prior to Hostess, he led the U.S. RGM, sales strategy, and customer analytics efforts at Colgate-Palmolive. At Kimberly-Clark and Newell Rubbermaid, he led cross-functional sales teams.

The addition of these executives follows other exciting 2023-2024 milestones for Nutrabolt:

• In April, C4® unveiled rebranded pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the ‘We Hit Harder’ brand equity platform.
• C4® Energy® was named the first-ever Official Energy Drink Partner of WWE®, April 5-6.
• In January, Nutrabolt acquired a 20% ownership stake in greens and superfoods leader Bloom Nutrition. Bloom completely disrupted this space, and is the No.1 brand in the category with tremendous upside potential.
• According to yearend 2023 data from Circana, C4 Energy became a top-five brand in the U.S. energy drink market. Based on Q1 results, C4 Energy has now moved into the No. 4 position with continued momentum.

Watch for Nutrabolt to continue the momentum with innovative new flavors, product offerings, and promotions.

###

ABOUT NUTRABOLT 
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002). 

Since its founding more than 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. 

Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com. 

The post Executive additions fortify Nutrabolt’s Commercial leadership team appeared first on Nutrabolt.

Nutrabolt champions a growth mindset, and actively seeks out unique opportunities to engage high-performing teammates. This year, the company was proud to send 10 people to SXSW to fuel their own journey of greatness! 

Rachel Cain from Nutrabolt’s Accounting team received a Day Pass. This was her first time attending SXSW, and she embraced the opportunity to see one of her favorite authors and podcasters live. 

“I was able to see Jay Shetty, one of my favorite authors and podcasters. I was also able to hear Daniel Kwan and Daniel Scheinert, writers of ‘Everything Everywhere All at Once,’ explain how they created the movie concept,” Rachel shared. “Both were so so fascinating!” 

At Nutrabolt, we prioritize maintaining a healthy balance between work and home life, and know how important shared moments are with loved ones — big and small. For teammate and Platinum Badge recipient Jaymee Cusick, attending SXSW was the perfect retreat from her daily grind. 
 
“Being able to experience SXSW with my husband was priceless,” she said. “In this busy world, we don’t get a lot of time to be together without kids, so we took full advantage. It made the experience that much more special to share it with him.” 

Creative connection is a common occurrence throughout SXSW, even amongst our teammates! Receiving a Day Pass gave Natasha Oparnica and Rachel Cain the chance to meet, and explore all that the conference had to offer together. 

“I spent the day with Rachel who also won a Day Pass. We had never met before that day, but found we had similar interests in session topics,” Natasha said. “We had lunch, drank C4, played mini golf, and made custom photobooks at the UKG activation. It was so fun!” 
 
As the Official Energy Drink of SXSW® 2024, Nutrabolt’s high-performing Brand and Field Marketing teams showcased how our innovative brands empower consumers to ‘flip the switch’ from the day with C4 Smart Energy, to night with C4 Ultimate Energy.​ 

C4 Smart Energy fueled networking events, workshops, fireside chats, and panel discussions throughout the day. Then, as the sun set, C4 Ultimate Energy took center stage, and powered guests at launch parties, music shows, concerts, and more. 

Our passionate team spent over 1,000 total hours handing out 96,000 ice-cold cans to festival-goers, adding ‘Energy That Hits’ into every moment, especially at the C4 Energy Hub. Of course, our winning teammates made sure to partake in C4’s street activation. 

“It was great to meet our Field Marketers, and truly see ‘cans in hands’ become reality,” shared Allison McGuire, one of Nutrabolt’s Platinum Badge recipients. “Meeting people in line or at networking events, and telling them where I worked filled me with pride at their immediate recognition. It was like being a mini celebrity!” 

In addition to a standout street activation, C4 integrated into the programming of SXSW with two panel sessions: “College Athletes as Influencers” and “Leading with Purpose.”   
 
The highly attended sessions featured top talent including Bijan Robinson, Lindsay Brewer, Ayden Ames, Sam Hurley, and sports journalist Malika Andrews. Nutrabolt’s Director of Talent Management and Influencer Marketing, Marquel Carter, hosted the “College Athletes as Influencers” panel session. 

Brendan O’Toole, VP, Procurement at Nutrabolt, used his Day Pass to attend the C4-hosted session. 

“It was cool to hear the athletes speak, and offer a different perspective of the changing landscape in college athletics, for the right reasons.” 

Brian Munoz, Trade Marketing Coordinator at Nutrabolt, also expressed that the panel session led by C4 was very engaging.  

“I think the C4 Energy athlete session was probably my favorite event. It was very insightful to hear firsthand how they experienced the impacts of NIL, and those changes in the NCAA rules and landscape,” he said. 

What makes the culture at Nutrabolt unique is the diverse interests our teammates have. We believe that part of fulfilling our mission to maximize potential for all means supporting our teammates and their passions — from beverages to e-sports, to footwear and comedy. 

Jonathan Brunssen from Nutrabolt’s Business Intelligence team explored comedy and film sessions with his Day Pass.

“Four different acts made my stomach hurt from laughing so much! I also love TV and movies, so seeing some new shows in the Paramount+ Lodge was amazing.”  
 
Fostering an environment where teammates can grow, connect, and feel inspired both in and out of the workplace is a remarkable privilege, especially at one of the most iconic events in our hometown. 

“SXSW was truly an amazing experience. I would say, don’t get too attached to your schedule because things pop up all the time that you may be interested in,” Allison recommended. “Or you could meet a new friend in line and decide to go explore something different. SXSW is where people who love art, science, and technology come together to make the world a better place. There is something to enjoy for everyone!” 

To learn more about the teammate experience at Nutrabolt, visit: nutrabolt.com/teammateexperience/. 

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Plastic Bank is a global, social enterprise that reduces plastic waste in the environment, while simultaneously alleviating poverty in developing parts of the world. 

Nutrabolt partners with Plastic Bank to empower ocean-bound plastic collection members, effectively preventing the influx of plastic into the world’s oceans. This collaboration also provides vital social and economic support to collectors and their families, including access to health insurance, educational resources, nutritional sustenance, energy sources, and avenues for financial empowerment.

In its third partnership year, Nutrabolt continues its commitment to a better planet by offsetting all plastic used in 2023. In 2024, Plastic Bank collectors will collect 1,325,000 kilograms of plastic from vulnerable coastal communities on Nutrabolt’s behalf. That means Nutrabolt’s efforts will rescue the equivalent of 66,250,000 bottles from reaching the ocean this year, on top of the work already done in the previous two years. 

Plastic Bank has also empowered us to think about the manufacturing and distribution of our products through the lens of sustainability. Our partnership supports 5 of the United Nations Sustainable Development Goals (SDGs):: No poverty, decent work and economic growth, responsible consumption and production, life below water, and partnership for the goals.

Plastic Bank’s vision of a wasteless world aligns seamlessly with Nutrabolt’s mission: to innovate, inspire, and make products that maximize human potential accessible to all. 

Nutrabolt is proud to foster a culture of environmental stewardship in the workplace by organizing recycling workshops, facilitating participation in clean-up activities, and offering opportunities to learn about sustainable practices. These initiatives aim to inspire teammates to contribute to environmental preservation and drive positive change.

Additionally, the company actively explores creative opportunities to engage consumers in the Social Recycling movement. During SXSW 2024, C4 Energy hosted a dynamic street activation. The event showcased Nutrabolt’s collaboration with Plastic Bank, with collection sacks placed throughout the hub.

Inside the booth, marketing materials encouraged guests to join Plastic Bank’s newsletter by scanning a QR code. For every individual who subscribed, Plastic Bank pledged to collect 50 bottles. While stopping plastic pollution requires a collective effort across the globe, Nutrabolt is committed to working with Plastic Bank to be a pivotal player in the solution, beginning with our own teammates and consumers.

To learn more about Nutrabolt’s sustainability partnership with Plastic Bank, visit: nutrabolt.com/ourplanet. To join the Social Recycling movement, visit plasticbank.com.

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Austin, Texas, April 4, 2024 — Today, Nutrabolt, owner of C4^®, #1 selling global pre-workout brand, is shaking up the Active Nutrition landscape as it announces the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the “We Hit Harder()” brand equity platform.

For over a decade, C4 has been a trailblazer in the Active Nutrition category, and with this rebrand, Nutrabolt will launch a new era of pre-workout products, amping up its lineup and promising an unapologetically explosive experience. To kick off this rebrand, C4 is also unveiling a multifaceted brand campaign that highlights what happens when hard hitting gym goers have the opportunity to hit even harder with the help of C4 pre-workout.

C4’s latest formulas, boasting twice the active ingredients, reinforce the brand’s dedication to superior components, delicious flavors, and an unmistakable product experience, thereby establishing a new benchmark for performance in the category. To further the brand evolution, C4 is unveiling a vibrant electric yellow brand color and updated C4 logo, signaling a dynamic shift to the brand’s identity.

“As a leader in the pre-workout space, C4 has a duty to fitness enthusiasts everywhere who crave performance energy to deliver a product that pushes that very consumer beyond the limit,” says Robert Zajac, Chief Marketing Officer at Nutrabolt. “We are proud to be able to deliver a pre-workout product lineup so hard hitting and fast acting, you will have no choice but to choose C4.”

The updated formulas seen throughout the entire pre-workout lineup include stacked, more efficacious performance ingredients featuring the introduction of PeptiPump,^® an AI-powered designer peptide only found in C4, an all-new Trim-Stim energy experience found in C4 Ultimate, utilizing 300mg of caffeine alongside TeaCrine^® + Dynamine^® to skyrocket consumers’ strength sessions, and the addition of Capsimax, naturally from Cayenne, in C4 Ripped to help support fat burning and an increase in metabolic rate.

Kicking off with a reimagined C4 Original, the new C4 lineup also features an updated C4 Ultimate series, with a NSF Certified for Sport® C4 Sport series to debut later this spring, ensuring quality and performance for athletes aiming to hit harder in the gym while feeling good about what they’re putting in their body.

In addition to the new formulations, C4 will unveil a wave of new brand collaborations and flavors this spring, including Hawaiian Punch® and Popsicle®, with more to come throughout the year.

As part of the rebrand, C4 will introduce one of its boldest brand platforms yet, “We Hit Harder” through a social-first brand campaign that taps into maximalist fitness culture today. The campaign will feature some of the most boundary-pushing names in the space from celebrity trainers such as Ron Boss Everline to bodybuilding legend Jeff Seid, to powerlifter Jamal Browner, to fitness influencer Miranda Cohen and more; this mix of influential talent will be featured in a larger-than-life hero film showcasing the manifestation of the hard hitting benefits, engineered into every scoop of C4.

C4 will employ one of its largest innovative marketing strategies to date for their Active Nutrition line, starting with the “Keep Hittin’ Tour”, the brand’s first guerilla marketing cross-country tour, designed to target “Generation Active” (young Millennials & Gen Z) through authentic, shareable experiences that promote the new products, inspire active lifestyles, and bring together the fitness community inside the gym. The tour will leverage the new talent roster and gym partners for C4-powered popup events in an effort to build local pre-workout communities in California, Texas, and Florida.

Additional elements of the rebrand strategy include individual films featuring Hit Harder stories for each of the new talent roster creators, out-of-home billboards featuring talent in their hometowns, visual elements and hero videos posted on all C4 integrated marketing channels, including social media channels, as well as in-store promotions at the likes of The Vitamin Shoppe and Dicks Sporting Goods.

C4 Pre-Workout is currently available in The Vitamin Shoppe stores nationwide with HEB, Dicks Sporting Goods, Academy Sports, GNC, and Target coming later this spring. You can also find it online at Cellucor.com and Amazon. For more harder hitting social content, check out C4 on Instagram, Twitter, and TikTok.

###

About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4^® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND^® (the #1 post-workout recovery brand in the United States), and Cellucor^® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.

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Austin, Texas, April 3, 2024 — Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), today announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the U.S., become the first-ever Official Energy Drink Partner of WWE.

As the first-ever Official Energy Drink Partner of WWE, C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and Sunday, April 7. It will serve as the first-ever sponsor of the WrestleMania Skycam, which returns to offer the WWE Universe a unique viewing experience. In addition, C4 will be the presenting partner of the WrestleMania XL Night 2 press conference, and WWE’s multi-day talent tryout as part of WrestleMania Week. C4 and WWE will also continue to collaborate across WWE, WWE Superstar and C4-branded social and digital channels to create exclusive and original content. 

The expanded partnership follows the nationwide launch of WWE and C4 Energy’s first-ever co-branded, WWE-inspired flavors of C4 Ultimate Energy Drinks. The collaboration is currently available nationwide in two delicious flavors, Ruthless Raspberry and Berry Powerbomb, and will expand this month with the launch of a brand-new flavor, Nectarine Guava Knockout, a powerful punch of sweet nectarine and tropical guava crashing together to create a knockout flavor that rules supreme, available exclusively at Circle K. Without sugar or artificial colors, C4 Ultimate Energy allows fans to work hard and play hard without ever missing a beat.

“When it comes to next-level energy, nothing beats the WWE and its fans,” says Robert Zajac, Chief Marketing Officer at Nutrabolt. “We are thrilled to expand our partnership with the WWE as its Official Energy Drink and to offer fans nationwide the same Ultimate Undisputed Energy their favorite Superstars bring to the ring.”

“C4 has been an innovative partner through the years which has enabled us to unlock the power of WWE to create unique integrations and branding opportunities across all touchpoints, including premium live events, on-site activations, social and digital content, and more,” said Michael DiNuzzo, VP of U.S. Business Development, Global Partnerships, WWE. “We are excited to introduce C4 Ultimate Energy as the Official Energy Drink Partner of WWE ahead of our biggest event of the year, WrestleMania XL.”

C4 will employ a citywide takeover throughout Philadelphia for WrestleMania XL, sampling C4 Ultimate throughout the weekend at WWE World and Lincoln Financial Field. 

WWE and C4 first partnered in 2021, when WWE Superstars Montez Ford and Bianca Belair joined the company’s growing roster of celebrities, trainers, and athletes to help expand C4’s mission of inspiring and maximizing human performance beyond the ring to everyday life through media, retail, and digital content. C4 has since been a key presenting sponsor at WWE’s biggest premium live events, including SummerSlam 2023 where it presented the Women’s Triple Threat Match featuring Belair. In addition, C4 is the presenting partner of WWE’s “Next In Line” program which has signed 60 college athletes since its inception in December 2021. 

C4 Ultimate Energy is available at 7-11, Speedway, Circle K, Wawa and QuikTrip stores nationwide and online on Amazon and C4Energy.com.

###

About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4^® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND^® (the #1 post-workout recovery brand in the United States), and Cellucor^® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.

About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at wwe.com and corporate.wwe.com.

The post C4® ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE® appeared first on Nutrabolt.

“I started off packing orders part time and making sample packs. I received a full-time offer after graduating college in May 2005, where I oversaw the shipping operations and fulfillment,” Nate said.

With two decades in the books and more than 10 titles held, Nate has experienced many memorable moments at Nutrabolt. But the one that stands out the most is an early story of overcoming adversity to achieve results that were pivotal to the company’s future. He said it was then that he witnessed Nutrabolt’s culture and values start to form. 

As he puts it, although the company’s core values and how we define them have changed over the years, they have been found in our people since the beginning.

“I think it was 2007. Doss [Cunningham, Nutrabolt CEO] had set sales goals that if we hit, the company would send everyone to Miami for the Texas A&M vs. Miami game. It was the last day of the month to hit the goal, and we were pretty far behind,” Nate recalled. “We finally received approval codes from GNC around 3-4 p.m. on Friday, which allowed us to sell our products into franchise. That opened the floodgates, and the Sales team started hammering the phones. We ended up hitting our goal that day. There may or may not have been some champagne popping to celebrate.” 

Of course, no one knows you like your own teammates! Frank DiLorenzo, VP, Product Development at Nutrabolt, has worked with Nate for more than six years. He said the most inspiring part about working alongside Nate is the constant resilience he demonstrates. Frank called him “an incredible steward of Nutrabolt’s mission and core values.”

“Probably the quintessential encapsulation of Nate was him walking into my office in Bryan, Texas, circa 2018 or so. It was about noon on a Monday, and he asked if I’d be able to go with him on a 3:30 p.m. flight that afternoon to address a project with one of our vendors,” Frank said. “We didn’t even have a return date, we just needed to immediately go home, pack our bags, and hop on a plane. And to this day, 20 years in, he still has the same work ethic and perseverance to push through challenging circumstances.”

To recognize Nate’s unwavering dedication, expertise, and passion for the mission, Nutrabolt’s Workplace team hosted a special surprise gathering at the company’s Austin Headquarters. 

Custom Nutrabolt cookies were served, including cookies of Nate’s favorite C4 Performance Energy can – Midnight Cherry! Additionally, teammates got to enjoy a special beverage menu with drink names all inspired by Nate.

Nutrabolt’s CEO Doss Cunningham, Nate’s family, and several teammates joined in to celebrate the momentous day!

When asked to describe his experience over the last two decades at Nutrabolt in just one word, Nate used “unbelievable” and “grateful.”

“It’s been an incredible journey to watch – and be a part of the company from when it started in a duplex – to where it is now. It was just a bunch of college kids and 20-somethings early on. I think everybody had the belief that the company was going to make it and be successful,” Nate shared. “Everyone was so passionate, and willing to jump in wherever something was needed. It felt like a small family. I am so appreciative of the opportunities that have been given to me through the 20 years.” 

Nate’s 20-year journey at Nutrabolt is filled with achievements, growth, and a positive impact that extends far beyond the workplace. His hard work and commitment have helped shape the culture of our organization today. Since the beginning, his mindset has remained the same: execute and find a way or solution when problems arise.

“Success doesn’t happen instantaneously. There have been numerous changes and pivotal events throughout the life of Nutrabolt, and you have to embrace these changes and be adaptable to whatever the circumstances are,” Nate said. The one thing that I’ve preached to my team over the years is to have a sense of urgency in everything you do.”

Congratulations, Nate, on this tremendous milestone! Nutrabolt is truly grateful to have you as a legendary part of the team.

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